REDESIGNING COLLECTIVE CAMPAIGNING
- with PLAN INTERNATIONAL UK
Project Brief
This project takes a participatory approach to deliver service concepts to demonstrate the collective voice of Plan International supporters.
Led by seven students from the MA Service Experience Design and Innovation programme, the project unfolds from May to July 2017, and involves students from across the University of the Arts London and members of Plan International’s community in the UK and Tanzania.
This webpage describes only the final deliverables, 4 service concepts. The participatory design process, including preliminary research, brainstorming and prototyping workshops, and the iteration and development of the 4 service concepts will be present at another webpage.
My Role
Project Manager, Service design, User-Centered Research, Workshop Design, Workshop Host, Concept Development, Prototyping, Graphic design.
Keywords: campaigning, participatory design, ideation workshop, prototyping workshop
Time & Location: 05/2017 - 07/2017, London.
FINAL SERVICE DELIVERABLES
FOR WHOM
After the research two personas are developed as the target user for this project.
FINAL SERVICE CONCEPT 1
THE CORRIDOR STORY
An exhibition introducing the campaign would be in the corridors of Art Galleries/Museums/Art Exhibitions, in the transitory spaces, or even completely digital. Three scales are design for PLAN UK to make implementation more adaptable.
Scale 1: the concept is an online "web exhibition" which is displayed at the PLAN UK website and advertised online.
Scale 2: a physical exhibition placed in the Art Gallery, Museum, Art Exhibition, or transitory spaces.
Scale 3: the concept is the extended version of the second scale; it is a physical, immersive installation placed in the Art Gallery, Museum, Art Exhibition, or transitory spaces, using more interactive technology to attract potential supporters (sounds, video and audio).
FINAL SERVICE CONCEPT 2
The Balloon Station
The Balloon Station is focused on engaging with potential supporters in a fun and personal way, allowing them to join the campaign and show the support to the people supported by PLAN UK using a digital or physical balloon. The concept can be implemented in two scales.
Scale 1: the concept starts with the online introduction to the campaign aims and the balloon symbol on the PLAN UK website.
Scale 2: in addition to scale 1, the balloon station is a physical station that needs to be run by PLAN UK volunteers to inform potential supporters about the campaign, help them sign up the petition (using the provided device at the station), and engage them in more fun way: by creating their own balloons, and taking pictures of the new supporters (with their personalised balloons) and sending them to their email addresses.
FINAL SERVICE CONCEPT 3
IF YOU LIKE THIS, YOU WILL LIKE PLAN UK
The service, which is completely digital, can be run independently using the SoundCloud platform online (or in the cooperation with other potential partners like start-ups).
Scale 1: PLAN UK curates a playlist of local music of the country that the campaign is focused at. The playlist is interspersed with short spoken pieces by young people, but the focus is on the music to enable the potential supporters to build empathy and under- standing of the culture of the supported country.
Scale 2: the concept extends by enabling the young people from supported countries to create/curate the content in a radio station style – for example girls like Lisa (used as an example young woman from the supported country) could say why the song resonates with her life (in the style of a DJ on the radio).
Scale 3: the concept is a replication of the concept described above in the second scale, but here the supporters could also be engaged by adding (recording) their personal message to the young people from the supported country.
FINAL SERVICE CONCEPT 4
THE MOVING GARDEN
The Moving Garden is the idea of engaging potential supporters by allowing them to add plants to the garden created for the people from the supported country. The moving garden is a symbol of the community space, to which everyone from the whole world can add something to make it bigger, grow, and show the collective voice of the supporters.
Scale 1: Only digitally. On the PLAN UK website would be an introduction to the aims of the campaign and the idea standing behind creating the virtual moving garden, as well as the signup forms to allow the potential supporters join the campaign.
Scale 2: the concept in the second scale is the extension of the rst scale, because it adds the opportunity to participate in the physical version of the Moving Garden concept. In collaboration with local communities around the world, PLAN UK would organize the little events enabling the potential supporters to learn crafting techniques to make physical plants to the moving garden.
