SERVICE BLUEPRINT
Brief
Service Blueprint is a famous term in service design field. In my understanding, the importance of blueprint is not about how it looks like. It's about what information it really wants to deliver.
Keywords: Service Blueprint, Adaption
Time & Location: 09/2016-12/2017, London
ABOUT SERVICE BLUEPRINT
WHAT IS SERVICE BLUEPRINT
“The blueprint is an operational tool that describes the nature and the characteristics of the service interaction in enough detail to verify, implement and maintain it.” (Service Design Tools)
WHAT DOES SERVICE BLUEPRINT DO
Service Blueprint could show the holistic view of the whole service. It could describe an overall service. It also could be a specific service. So Blueprint does have different versions.
It might include: Persona, Customer Journey, Interaction, Touchpoint, Backstage Support.
ANATOMY OF SERVICE BLUEPRINT
Images are from Lara Salinas, <Service Design Fringe>, 2017
ADAPTED BLUEPRINTS IN MY CASES
In project CONNECTING THE ROOT
One part shows the process and transparent organisation structure. Another part shows the interaction and touchpoint.
In project MAKING CAMDEN SWIFT
This is a dynamic service system. So it shows the interaction of two side user, traveller and driver.
In project REDESIGNING COLLECTIVE CAMPAIGNING
In this case, we designed 3 different service scales for International UK to deliver the service better. Hence, all the requirements are listed as the touchpoint. But colourful lines are used to link the touchpont in that specific scale.
